NEW YORK, February 18, 2025 — Paccurate, the leader in cost-aware cartonization, announces the launch of its shopping cart integration capabilities. By virtually packing orders in milliseconds Paccurate determines the most efficient carton or mailer, eliminating costly discrepancies and providing an actual shipping cost when paired with a rating tool. Powered by its lighting-fast modern API, this is the first solution to bring truly accurate shipping prices to the shopping cart.

E-commerce businesses often struggle with inaccurate shipping estimates for the customer, leading to profit loss and abandoned carts. Paccurate’s intelligent cartonization engine solves this by instantly calculating the optimal packing configuration, factoring in item dimensions, specific packing requirements such as stackability and perishability, and negotiated carrier rate cards. When paired with a rate-shopping tool, a precise amount of shipping cost inclusive of dimensions, weight, and freight cost can be calculated regardless of how big or small the order item is. This ensures customers see the exact shipping cost at checkout while preventing shippers from undercharging, overcharging, or absorbing unexpected shipping expenses.

Shippers can integrate Paccurate’s parcel packing intelligence platform directly into their shopping carts or order management systems (OMS). The API seamlessly connects with leading rate-shopping tools like Sendflex and ProShip, as well as e-commerce software platforms like PrettyDamnQuick, instantly providing accurate shipping estimates that reflect real-world packing scenarios.

By eliminating guesswork and aligning projected and actual shipping costs, retailers can:

• Maximize profitability by preventing underquoting and transforming shipping into a strategic revenue driver.

• Reduce cart abandonment by eliminating inflated or unexpected shipping costs.

• Enhance fulfillment efficiency with precise, data-driven packaging decisions from the start.

Shippers are feeling the impact of GRIs and rising surcharges on shipments. Retailers can’t afford to lose more money by making the mistake of underestimating shipping costs,” said James Malley, CEO and Co-Founder of Paccurate. “With Paccurate in the shopping cart, they now have the power to display real-time, accurate shipping costs that protect margins and reduce cart abandonment.

Paccurate already has several enterprise customers utilizing cartonization in the shopping cart which has led to increased order margins and reduced uncertainty.