Betterware, founded in Mexico in 1995, has built its reputation as a leader in direct-to-consumer innovative home solutions. Betterware ships domestically within Mexico and across LATAM, managing large shipping volumes to affiliates. With a strong people-first culture, Betterware’s modern campus outside Guadalajara provides employees with amenities and support that foster a sense of community, making work feel collaborative and welcoming.

The Challenge: Every Box Counts

Success brought scale, but it also surfaced new challenges. Betterware operates under a specialized carrier agreement that only charges a fixed rate for shipping. With four available carton sizes and more than one box required for many orders, each additional box carried a marginal cost.

Betterware’s team recognized that even with large orders containing multiple line items, increasing the number of items per box would lower the total boxes shipped per order and generate direct savings. The team explained, “We understood that cartonization was key: fewer boxes shipped per order means immediate cost efficiencies.” 

Finding a Solution

Betterware knew they needed a solution to improve order packing and maximize the value of their carrier agreement. That’s when they turned to the Paccurate Packing Control System (PCS). Rather than simply providing software, Paccurate brought deep cartonization expertise and a strong partnership.

Implementing with Confidence

Taking a collaborative approach, Paccurate worked with Betterware over the course of 1–2 months to design a solution, work through implementation, and ultimately support through go-live, which included an on-site visit to ensure success.

From day one, the results were clear. Betterware achieved its target for items per box, and the project was cash-flow positive immediately. “We saw ROI from the very beginning. The percent of savings achieved gave us confidence to scale quickly, ” said Julio Acevedo Morales, Director of Logistics at Betterware Mexico.

Tools that Empower Operators

With Paccurate, Betterware gained complete control over their cartonization. PacAPI drives real-time, cost-efficient packing for every order, while PacSimulate analyzes shipping data to recommend the ideal box suite. On the floor, the Packing Control System removes the frustration of trial-and-error and costly repacks, giving packers clear, accurate instructions that make their jobs easier and more efficient.

PacManage gave Betterware’s operations team direct control over packing, allowing them to quickly implement rules such as nesting and stacking for foldability. “Resources gave us agility. What once required IT is now in the hands of our operators,” said a member of the Betterware Operations team.

Results that Scale

Embracing Paccurate’s cartonization engine as a strategic lever allowed Betterware to achieve measurable results and realize significant savings immediately. Today, Betterware ships more volume in fewer but fuller boxes, with sustainable freight savings that will grow every year.

Carton suite recommendations from PacSimulate created lasting efficiency gains, while PacManage enabled instant operational adjustments. Leadership highlighted the impact, saying, “With Paccurate, every adjustment delivers. We save costs, reduce waste, and ship smarter.”

Beyond cost savings, Betterware is projected to reduce corrugate waste by nearly 1,300 acres per year, aligning with their commitment to sustainability.

Looking Ahead

With a flexible cartonization system in place, Betterware is prepared for continuous growth and increased demand during peak seasons. No matter what new items Betterware decides to stock or what changes to their business may occur, they now have the ability to minimize shipping costs and corrugated waste to the absolute lowest amount possible.

Just as importantly, the packing operation is now more supportive of staff, giving teams the tools to work with confidence and less stress. As the team put it, “We’re ready for growth. Paccurate’s partnership ensures that peak season is no longer a cost challenge, but an opportunity.”

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